Automechanika Birmingham Case Study

The automotive aftermarket is our sector specialism and one of the biggest trade shows in the industry is Automechanika Birmingham.

Automechanika Birmingham has been an annual event for the last three years and each year, many of our clients exhibit, giving us the opportunity to arrange meetings between them and the key trade press during the three days of the show.

This gives our clients a chance to showcase their products, what they’re up to and allow us to arrange what features to which we can contribute.

Results:

• Number of meetings: 27
• Number of magazines: 10
• Number of clients at Automechanika Birmingham: Five
• Percentage of clients happy with press meetings: 100%
• Automechanika Birmingham preview results: 48 pieces of coverage in the trade magazine’s preview features
• Automechanika Birmingham review results: 37 pieces of coverage – so far!

Trade exhibitions also gives us, as a PR agency, a great chance to catch up with clients and magazine editors to cement those all-important relationships. Although it can be an intense three days, and takes a lot of planning beforehand, it’s worth it in the long run.