Leading automotive aftermarket PR and marketing company, Chicane, enjoyed a festival of motorsport in June, supporting several aftermarket brands in various motor racing events, including the famous 24 Hours of Le Mans.
TRICO and FAI supported the Gulf-liveried DragonSpeed LMP1 challenger at Le Mans, 50 years on from Gulf’s second victory at the event, the pinnacle of endurance racing, while TRICO also backed Tockwith Motorsports(TMS) cars in the GT4 South European Championship and Junior Saloon Car Championship.
In northern France, the DragonSpeed team put in a spirited effort, but it ultimately ended in disappointment, as the car came to a halt nine hours into the race. Resplendent in orange and blue, it had to retire with a gear selection problem.
TRICO Senior Brand and Product Manager, Sam Robinson, said: “That’s motor racing! We’ve had a tremendous amount of success over the years in motor racing, and while we would’ve liked our Le Mans journey to have ended in a different way, I cannot thank the team and the drivers enough for their efforts – it’s been extraordinary to be involved in such a prestigious race.”
FAI Automotive Managing Director, Sean Walker, was also quick to applaud the team and its efforts: “As a racer, I know that you don’t always make it to the finish line, but you can’t fault the effort the DragonSpeed team put in, so I understand the determination and passion of trying to get the car to the end of the race – it was an exceptional endeavour.”
For TRICO, though, while naturally disappointed with the outcome in Le Mans, emotions spun the other way, as, alongside TMS, it celebrated victories in the Junior Saloon Car and GT4 South European series’.
Jemma Moore was in imperious form, securing victory and second-place in her two races at Knockhill, as she maintained her title challenge with only four rounds to go at Mallory, Anglesey, Cadwell Park and the series finale at Brands Hatch.
Meanwhile, TRICO and TMS were also racing in Spain, as Marmaduke Hall and Eddy Moore competed in round two of the inaugural championship. In hot conditions, the pair were in scintillating form, as they beat GTC rivals to win race one. Luck wasn’t on their side in race two, but top spot on the podium earlier in the day meant the team headed back to TMS headquarters in high spirits.
Sam was in equally high spirits after the weekend’s racing: “It’s weekends like this that emphasise why TRICO chose to be involved in motor racing; there’s an unpredictability to it, of course, and there are some inevitable lows, but Jemma, Marmaduke and Eddy showed what tremendous highs motorsport can provide.”
For Chicane, it was a proud moment, as it bought some prominent aftermarket brands together across Europe for a festival of motorsport.
Chicane’s Gary Barak said: “It was a delight to bring these brands and a sport that we love so much together and raise their profile to the masses. To witness the ‘fever’ emanating from 250,000 spectators alone at Le Mans was something special to behold.
“At the same time, we also enjoyed success in both Spain, at the famous Jarama circuit, and Knockhill in Scotland – we couldn’t be prouder.”
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